Brand awareness by category in the U.S. 2024
52 percent of U.S. respondents answer our survey on "Brand awareness by category" with "Smartphones". The survey was conducted in 2024, among 60,869 consumers.
Brand awareness by category in the U.S. as of December 2024
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Overview
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- Basic Statistic U.S. inflation rate versus wage growth 2020-2024
- Basic Statistic United States: monthly price change rate of non-food items January 2024
- Basic Statistic United States: monthly price change of food items January 2025
Shopping behavior
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- Premium Statistic Interest in product categories in the U.S. 2024
- Premium Statistic Most common offline purchases by type in the U.S. 2024
- Premium Statistic Brand awareness by category in the U.S. 2024
- Premium Statistic Impact of brand values & stance on social issues on consumer choice in the U.S. 2023
- Premium Statistic Offline purchase channels in the United States 2024
- Premium Statistic Sources of inspiration for new products in the U.S. 2024
- Premium Statistic Social media usage for product search in the U.S. 2023, by age
Spending behavior
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- Basic Statistic U.S. household average expenditure 2010-2023
- Premium Statistic U.S. annual household expenditures 2023, by generation
- Basic Statistic Change in spending behavior among consumers in the United States 2023
- Premium Statistic Average per month spending on impulse purchases in the United States 2020-2023
- Basic Statistic Leading ways consumers planned to spend their tax return refund in the U.S. 2024
- Premium Statistic Leading costs Gen Alpha parents are cutting in the United States 2023
Online shopping
5
- Premium Statistic Consumers who mostly buy on impulse online or in-store in the U.S. 2023
- Premium Statistic Customer preferences for e-commerce vs social commerce platforms in the U.S. 2023
- Premium Statistic Customer reasons for purchasing items via social commerce platforms in the U.S. 2023
- Premium Statistic Shoppers who believe AI is being used in online retail in the U.S. in 2024
- Basic Statistic Leading reasons for abandonment during checkout in the U.S. 2024
Grocery shopping
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- Premium Statistic Locations consumers purchase groceries U.S. 2023
- Premium Statistic Importance of factors when choosing stores for grocery shopping U.S. 2023
- Premium Statistic Locations consumers purchase groceries by age U.S. 2023
- Premium Statistic Attitudes of consumers towards grocery shopping in the U.S. 2023
- Premium Statistic Favorite supermarket chains among consumers in the U.S. 2023
- Basic Statistic Shoppers who noticed smaller packaging when buying at the grocery store U.S. 2024
- Basic Statistic Grocery items Gen Z are purchasing less often due to rising prices U.S. 2024
Shopping during events
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- Premium Statistic Leading consumer spending events by expected average spend in the U.S. 2024
- Premium Statistic Intention of U.S. consumers to shop in-store for Black Friday sales 2024
- Premium Statistic Holiday gifts: what U.S. consumers plan to buy 2024
- Basic Statistic Planned consumer purchases for Super Bowl 2013-2025
- Premium Statistic Americans' planned spending on Halloween-related items by category 2024
- Premium Statistic St. Patrick's Day purchasing plans of U.S. consumers 2025
- Premium Statistic Mother's Day gift purchasing plans in the U.S. 2024
- Premium Statistic Father's Day gift purchasing plans in the U.S. 2024
Attitudes towards sustainability
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- Premium Statistic Ethical/sustainable consumer in the U.S. 2023
- Premium Statistic Willingness to spend more by product category in the U.S. 2023
- Premium Statistic Environmentally friendly consumer behavior in the United States in 2024
- Premium Statistic Attitudes towards sustainability in the U.S. 2023
- Premium Statistic Drivers of sustainable food/beverage purchases in the U.S. 2023
- Premium Statistic Drivers of sustainable beauty/personal care purchases in the U.S. 2023
- Premium Statistic Drivers of sustainable fashion purchases in the U.S. 2023
- Premium Statistic Top sources favored by consumers to learn about brands' sustainability U.S. 2023
Impact of tariffs
6
- Premium Statistic U.S.: import value of agricultural products 2023, by leading country
- Basic Statistic U.S. perceived impact that increasing tariffs has on prices 2024
- Basic Statistic Change in brand purchase due to price increase because of tariffs in the U.S. 2025
- Basic Statistic U.S. approval for imposing 25 percent tariff on Mexican and Canadian goods 2025
- Premium Statistic Reasons people over 55 are planning to spend less in the U.S. in 2025
- Premium Statistic Impact of tariffs on price of domestic & imported agri-food products in the U.S. 2025
Further related statistics
17
- Ranking of alcoholic beverages brands in Poland 2022, by value
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- New Zealand: pre-purchase brand consideration 2015
- Norway: pre-purchase brand consideration 2015
- Brand awareness by category in Spain 2024
- Hong Kong: pre-purchase brand consideration 2015
- Italy: pre-purchase brand consideration 2015
- Brand and price awareness regarding online services in Germany 2017-2021
- Brand awareness by category in Colombia 2024
- Brand awareness by category in Austria 2024
- Ranking of retail brands in Poland 2022, by value
- Malaysia: pre-purchase brand consideration 2015
- Portugal: pre-purchase brand consideration 2015
- Survey on the brand vs. price awareness for sportswear in Germany 2013-2020
- Brand awareness by category in Indonesia 2024
- Brand awareness of breakfast products in Germany 2014-2021
- Brand awareness of wearable tech in Indonesia 2022
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Statistics
- Ranking of alcoholic beverages brands in Poland 2022, by value
- Do you only buy facial cream from certain brands?
- New Zealand: pre-purchase brand consideration 2015
- Norway: pre-purchase brand consideration 2015
- Brand awareness by category in Spain 2024
- Hong Kong: pre-purchase brand consideration 2015
- Italy: pre-purchase brand consideration 2015
- Brand and price awareness regarding online services in Germany 2017-2021
- Brand awareness by category in Colombia 2024
- Brand awareness by category in Austria 2024
- Ranking of retail brands in Poland 2022, by value
- Malaysia: pre-purchase brand consideration 2015
- Portugal: pre-purchase brand consideration 2015
- Survey on the brand vs. price awareness for sportswear in Germany 2013-2020
- Brand awareness by category in Indonesia 2024
- Brand awareness of breakfast products in Germany 2014-2021
- Brand awareness of wearable tech in Indonesia 2022
Statista. (January 30, 2025). Brand awareness by category in the U.S. as of December 2024 [Graph]. In Statista. Retrieved March 15, 2025, from https://www.statista.com/forecasts/997052/brand-awareness-by-category-in-the-us
Statista. "Brand awareness by category in the U.S. as of December 2024." Chart. January 30, 2025. Statista. Accessed March 15, 2025. https://www.statista.com/forecasts/997052/brand-awareness-by-category-in-the-us
Statista. (2025). Brand awareness by category in the U.S. as of December 2024. Statista. Statista Inc.. Accessed: March 15, 2025. https://www.statista.com/forecasts/997052/brand-awareness-by-category-in-the-us
Statista. "Brand Awareness by Category in The U.S. as of December 2024." Statista, Statista Inc., 30 Jan 2025, https://www.statista.com/forecasts/997052/brand-awareness-by-category-in-the-us
Statista, Brand awareness by category in the U.S. as of December 2024 Statista, https://www.statista.com/forecasts/997052/brand-awareness-by-category-in-the-us (last visited March 15, 2025)
Brand awareness by category in the U.S. as of December 2024 [Graph], Statista, January 30, 2025. [Online]. Available: https://www.statista.com/forecasts/997052/brand-awareness-by-category-in-the-us
